Sending samples of your products to these influencers related to your sector allows you to give them a small gift so that they remember you. My name is July from [name] company, and I am the marketing manager. Consumer trends are changing by the DAY. My name is [insert name here] and I work for [insert company name]. from a wide variety of sectors and market niches. They might not even tell you you’re being featured (see my experience with Buzzfeed, here). Most tweets get retweeted once or twice if you’re lucky. We’d love to send you a bundle of our products for you to try and host a giveaway for your followers! Once they’ve emailed me their feature, I refund their order in full. This sports brand collaborated with several Spanish influencers to promote its new #IgniteXT line . Working with influencers makes you feel like you will finally get some mind-blowing exposure…and the world is about to be your diamond encrusted oyster! I’d love to send across a sample for you along with five others that you can gift your followers as well. Easy peasy! Your minimum follower requirement (twitter, IG, etc) for free products should be at least 10K. Show your future meeting plan. Influencer marketing is booming. The email should be light, easy, and positive. Hey guess what? Best Practices for Influencer Messages A good first outreach to an influencer should sell the brand, not the perks. If you ask any marketer who’s spearheaded their own influencer campaign, you’ll find that one of the most challenging and time-consuming parts is figuring out how to find influencers in your industry that really complement your brand.. They used their notoriety on social media (Instagram, Twitter, etc.) Don’t forget: when in doubt, charge a deposit. channels in exchange for a shoutout/review? Thank you so much for applying to collaborate with [company name here]! I’d love to send across a sample of each product if you’d like to get started. Whether you have already initially spoken to the influencer or not, writing that email confirms you mean business. In the meantime, we’d love to offer you a discount code since we think you’re so awesome! Don’t limit the creativity of the influencers you hire. 4. The creators will receive their packages within four days. Each time we send Influencer Box members a package, we’ll include a special Influencer Impact update that contains info on nonprofit causes we’re supporting, new issues, challenges and solutions the world should be aware of, and insights into how you can help. Make sure it’s a good match! The exact tricks that got me 6-figures sales are waiting for you in the Ultimate Guide to Etsy. To gather high volume, pick high-quality content creators who understand their audience. One of the things about small-time bloggers and instagrammers is that they have no idea how much work goes into a handmade product. Don’t assume one size fits all, or make guesses about the size preferences of your influencer — it’s far too easy to guess wrong, to send a size that the influencer can’t or won’t use, or to offend people. You are not the only one trying to generate … It's a great platform for mutual promotion, first and foremost. As social media becomes more intrinsic to marketing, so too has it brought around new ways to attract, reach and influence an increasingly … The Free Sample Email Template. And they have very loyal audiences. Wanna see what's selling on Etsy in 2020? Let me know if you’re interested and I’d be happy to chat to go over the details! Here’s my criteria: I’ve got an online freebie form available here. Ask them to send you the URLs of features they’ve done before. 4. Brand Awareness: If you’re trying to generate more buzz about your brand or want to tap into a new market, gift influencers your best selling or most Insta-worthy product. Homegrown stars are regarded by marketing and publicity practitioners as social media influencers, whose media visibility and original content can be leveraged to promote brand messages. Generic Collab Email Template. When sending product to influencers, you want to ensure that you’re giving them enough value that it’s worth their time. Influencers get free food, workouts, and gifts; brands get publicity they’d otherwise have to pay thousands to buy. The first time a blogger asked to feature my Etsy shop I nearly shit myself. Find out what went down here. If you ask any marketer who’s spearheaded their own influencer campaign, you’ll find that one of the most challenging and time-consuming parts is figuring out how to find influencers in your industry that really complement your brand.. I use it all the time, and it’s much easier than messaging back and forth). In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. Be sure to use language that makes the influencer feel special. Include a direct link to your Instagram and blog, not to a press page —don’t make them have to do any extra steps! If you really want to protect yourself from moochers, the best way to weed them out is with a freebie deposit system. They may be prompted to reply to your email even just to thank you. Learn how you can keep your shop running and profitable during uncertain times. The starting point for any out r each programme is to send your influencers a personalised email stating your objectives and what you expect the influencer … We love your blog and Instagram feed and can’t wait to see what you come up with next! I just create a custom listing on Etsy. Even in this contact, you want to give a little background about you, your company, and why his audience will find it valuable. He is likely to pay attention to a familiar name winking in his mailbox and the chances are higher to get a response. Sending out the hidden gems in your product line to influencers is a good way to get more exposure to products that are overshadowed by your best sellers. Influencer marketing is a trending topic in content marketing. If that's not your cup of tea, you can often hire influencers for their services. Don’t forget to have a look around the blog and make sure they’re posting regular, high-quality posts. Some of these influencers were Nina Urgell,  Marina Romero  or  Jessica Goicoechea. Influencers make an additional income by sharing products they love provided by the brands that create them. The rule of thumb our agency has is to ensure that the minimum influencer gifting value is $50. Remember in your planning that using influencers in unique ways always stands out, like in 2014 when Hubspot asked influencers to lend advice about influencer marketing for an infographic. This is done so that the brand influencers can experience your product first-hand. Simply pack your product in a presentable manner accompanied by a customized note, handwritten preferably. to promote this new line of sportswear.eating an email distribution list is essential to promoting a product .If you have an email list of potential customers, it means that you can send the information about your products to their personal emails. If your business is working on a shoestring budget (as MVMT Watches had done in their early years), you will most likely be looking to send products or samples to influencers to test. These categories are likely to boost your shop and create that buzz you deserve! Once you’ve chosen the influencers you want to send the product to, we send it within 24 hours of your approval. Additionally, such Instagram influencer outreach templates can make the offer sweeter for the influencer. I would like to do this for the product I am currently working on. Octoly will also take care of any shipping issues that might occur. Both Influencers & Brands can feel confident about sending and receiving funds once a project has been completed. Copyright 2021  |  Fuzzy & Birch  |  Grit and Wit. Event activation through engaging a group of influencers at the same time provides great opportunity for maximising brand exposure. Ask them to send you the URLs of features they’ve done before. Sometimes they’ll just grab an image off your shop instead. A recent study of social media users found that over 50% of users prefer getting product information from influencers and other users rather than straight from brands or advertising. You’re reading about the Etsy shop that freed me from the worst job I’ve ever had (and a lifetime of working for somebody else). [Insert another sentence about their feed that adds a human element]. If you really want to protect yourself from moochers, the best way to weed them out is with a freebie deposit system. There are more obvious obstacles like fake influencers with purchased followers. How To Get Brands To Notice, Collaborate And Pay You As An Influencer Things To Include In Your Pitch Write a short and catchy subject line. Do your homework. I’ve noticed a significant increase in raving reviews and engaged customers when I improved my customer service. ... Sending out mass emails to many influencers at once is a big no-no, and you must avoid it at all costs. (For all my business lovelies out there: please feel free to copy this form for yourself. Sending Free Product Samples to Influencers Hi guys, has anybody here ever sent their product to popular YouTube, Facebook, Instagram, blog etc. But I’ve had a lot of requests from people who think they’re insta-famous. And they usually will. This is a big deal. Don’t forget: when in doubt, charge a deposit. March 2019 Some may mention or review products if you just send them free samples. Product sampling posts from micro-influencers are deemed more reliable. More than 60 influencers participated in this campaign who recommended the shoes to their followers. Before I quit my job to sell on Etsy, I was an SEO Consultant for a Fortune 500 Company. So how do you reject someone when you want to foster relationships? Currently, we are inundated with requests for free products and unfortunately cannot accommodate everyone. 7. Hearn and Schoenhoff state that the authentic and trustworthy personal brand of social media celebrities can be capitalized by companies and advertisers for consumer outreach. Send samples to influencer. Is that cool? channels in exchange for a shoutout/review? What to do When You Do Send Freebies. Make sure you’re not using tired language. But you need to know something: most blog articles don’t bring huge success. Write something about yourself. If you're interested, we can set up a phone call this week to discuss starting a collaboration. I’m not going to name names. If you’re sending an item that comes in different sizes, do your homework. Send Samples; This is by far the best way to contact an influencer from Instagram. It will help you to grab the influencer’s attention quickly and it shows the effort you used to personalize your offer. So how do you know when a freebie is worth your time? It's a great platform for mutual promotion, first and foremost. In fact, this letter is so awesome that I’ve had a few people actually thank me for it, even though they were rejected! Many of them have a large following on their social networks. 'We created a win-win scenario,' Arasin jokes. It seems like everywhere you look on social media, a new influencer is cropping up and making brand deals. You can then either send each influencer a direct message on Instagram or you can obtain their email from the contact section of their profile in order to send them a proposal. from a wide variety of sectors and market niches. If you’re still on the fence, ask that person for their traffic and blog audience details (this is an easy screenshot that can be taken in Google Analytics). Many of them have a large following on their social networks. Selling your brand instead of the perks will ensure that the influencer really loves your brand and can authentically recommend it. I really enjoy your [relevant content] and am impressed by how well you’ve done with [their company name]. If you can catch her attention, the more likely the return of attention. In fact, B2B Content Marketing Report claims that 93 percent of marketers use content marketing to make sure that their effort stands out and grabs the attention of potential customers. Examples of what you can offer influencers as compensation when you pitch them, include: Product discounts or giveaways – Offer them a discount on your product or services. For lower budget programs, your best bet is to partner with Nano or Micro Influencers. The Internet is full of influencers: bloggers, journalists, YouTubers, etc. Especially considering half the freebies I send out never get posted. February 2019 Increase Followers. Full disclosure: I use cookies to customize your experience and track what content you prefer to read. Sending Free Product Samples to Influencers. Then one day she just up and featured it, and I got more organic follows from that single post than any of my previous attempts. It can be CRAZY exciting when someone wants to feature one of your products. I can tell you as a blogger myself, that you need to be a serious business before I will collaborate with you. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. Hi there, my name is Jenni. Although Andrea Russett was chosen to a large extent because of her 2.5 million YouTube following, she was also asked to participate because of her strong acting skills. Influencers can enjoy a free 3 day sample pack of Skinny Brew ($20 retail value)! I used Etsy tags to get my first 500 sales in. I used Etsy tags to get my first 500 sales in less than 6 months. Personalized subject lines with the name of the receiver can increase your email open rates by 2%. If you’re about to get featured, I’m really excited for you. Hopefully, they will mention you in one of their social networks giving you notoriety. June 2019 Offer influencers free products to run social media giveaways and build your brand visibility even more. This is a particularly good one to use for micro influencers as they are more likely to … October 2019 I’ve had people request freebies that never posted them. Sharing Amazing Products. Emails play an important role in business communication, and sending those for influencer collaboration is not an exception either. The health and beauty industry may have an advantage when it comes to influencer marketing, simply because it’s cost-effective to send sample products to influential people to have them try them. Micro-influencers tend to be knowledgeable about their niche and their followers are more likely to trust their recommendations. Conversion-based campaigns work best with 100-200 micro-influencers. Here’s an example: one of my favorite instagrammers bought a product of mine because we were working together. Any less than that, and it’s very unlikely you’ll get any return on investment. Holy shit, It’s raining ⇢ free tutorials ⇠ in here. Are they liking and commenting on posts? While it is true that an influencer with a large, engaged following has the power to do so, luck plays a huge part in this.It is better to engage many influencers to work on the campaign together. This is done so that the brand influencers can experience your product first-hand. Now there are always exceptions to the rule. Their reviews will be much more useful (and likely … Make back the money you spent sending out a free product, Find new followers that are your target audience. A best sample is available below for thank you note to influencers after appointment which is shared … I would like to do this for the product I am currently working on. 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